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Author Topic: Why are they "Formals"?  (Read 1050 times)

Stan Paralikis

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Why are they "Formals"?
« on: January 14, 2009, 09:43:27 AM »




In response to the question: "Why are the 1974 - 1978 Chrysler C-bodies referred to as the "formal cars" ,
I am willing to bet dollars to doughnuts that the expression originated with a description of the cars on one or both of these two Mopar sites  that said:

Quote from: Allpar.com
It was also clear that, when fully loaded, A New Yorker Brougham was a
strong competitor with Lincoln and Cadillac. Sales were better for this
true Imperial, now that the fancy Imperial nametags had been replaced
with "New Yorker Brougham" emblems. Also, with the magnificent
"hardtop" styling (something Lincoln and Cadillac[/url]
lacked) and a gorgeous formal roofline, New Yorker brougham was in a
market of its own. It was bringing back the styling of an earlier time,
instead of adopting opera windows and coach lights.

OR:

Quote from: ImperialClub.com
The Coupe roof line was more sedate and formal  than it was
in 1973, and was shared with the 4-Door Hardtop roof line. Thinner windshield
posts were used in keeping with the more streamlined look formal -backlight”[/u] (partially enclosed) rear window style was retained
and the standard padded vinyl top sported a halo effect over the side drip
moldings, which were color-keyed to the roof.

Commando12009-01-14 15:02:37

Stan Paralikis

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Why are they "Formals"?
« Reply #1 on: January 14, 2009, 09:44:17 AM »

And I slipped in the "C" word without it getting censored...

Ken

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Why are they "Formals"?
« Reply #2 on: January 14, 2009, 03:34:33 PM »

Twice, even! 

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Steve

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Why are they "Formals"?
« Reply #3 on: January 14, 2009, 04:42:23 PM »

Simpler
 
They appeared at formal gatherings.
 
POLARACO2009-01-14 21:43:21
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Leaburn Patey

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Why are they "Formals"?
« Reply #4 on: January 14, 2009, 05:26:22 PM »

They were the last body style designed by Elwood Engle.
He was drawing them on paper right after the Fusies hit the streets.
 
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Johnny D.

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Why are they "Formals"?
« Reply #5 on: January 14, 2009, 07:04:20 PM »

i like the formals. my 74 new yorker looked damn stately...
although i thought the name change and swap that occured always seemed a little assinine. with the imperial becoming the new yorker and the newport looking like the old new yorker...
they're formal because of the upright fronts and the overal oppulence that took over the interiors, its all very snoooty.... i mean some of those velor interiors are like rolling bordellos... thats pretty much the kit and kabudle as i see it...


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Stitcherbob

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Why are they "Formals"?
« Reply #6 on: January 14, 2009, 08:10:14 PM »

Because after 1973, they were FORMALLY good looking Chryslers      

74-on they looked like Lincolns.....


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Stan Paralikis

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Why are they "Formals"?
« Reply #7 on: January 15, 2009, 12:37:43 AM »


Quote from: stitcherbob
Because after 1973, they were FORMALLY good looking Chryslers ... 74-on they looked like Lincolns.....
Nooo.  It's because I formerly thought that fusies were the best chryslers...

Stitcherbob

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Why are they "Formals"?
« Reply #8 on: January 15, 2009, 05:28:17 AM »

That's just a FORMALITY......





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Tom Atkinson

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Why are they "Formals"?
« Reply #9 on: January 15, 2009, 05:45:51 AM »

So the former Chryslers were not as formal and the newer Chryslers were considered more formal than the former.  Of course formal being fancier than former.
 
So if I ran a string of interior headliner trim, say the little ball looking stuff, my 300 could become a formal from a former?
 
This is why I love this site.  So much to learn and a group willing to help and teach.
Thanks.
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Stan Paralikis

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Why are they "Formals"?
« Reply #10 on: January 15, 2009, 05:52:05 AM »

Quote from: Chrysler300
So if I ran a string of interior headliner trim, say the little ball looking stuff...

The technical name is Dingleberries...

Quote
  So much to learn and a group willing to help and teach.




Stitcherbob

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Why are they "Formals"?
« Reply #11 on: January 15, 2009, 11:51:33 AM »

the site Formerly Known as Fins....

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Leaburn Patey

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Why are they "Formals"?
« Reply #12 on: January 15, 2009, 03:16:53 PM »

I am a former owner of two Formals.
I have been reformed and now have two......SLABS
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Leaburn Patey

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Why are they "Formals"?
« Reply #13 on: January 15, 2009, 03:27:19 PM »

[/QUOTE]
There is a reason behind that.
Elwood designed the 61 Lincoln Continental and then Chrysler hired him and his first job was to redesign the 1964 Imperial--which had similar styling cues to the Lincoln.
Imperial was always competing  Lincoln (and Cadillac) and we all know that the sales were not there.
When Imperial was just a badge on a Formal and eventually dropped,Chrysler's focus was still on winning over Lincoln drivers.
So,a little of similarity goes a long way. 
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1968 Newport Custom project BOAB
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1983 Dodge 400
2006 300C HEMI!!

Stitcherbob

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Why are they "Formals"?
« Reply #14 on: January 15, 2009, 05:27:45 PM »

so that's why.....styled by a FORMER Ford stylist 




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